I am Johanna Nordblad, a freediving world record holder. My work in the water is to teach people how to calm down, find their breath, and dare a little more. These are skills that connect the body and mind and help build awareness also outside the water. No previous experience is needed for my courses – only the curiosity to learn and try. I have also written a book on the subject that helps you get started easily and understand why everyone can hold their breath and how to practice it safely.

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A documentary about my world record attempt, Hold Your Breath: The Ice Dive, is available on Netflix if you want to see what it’s like under the ice.

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I am an animation artist, and alongside freediving my passion is drawing and painting. My special expertise is character design and developing concepts for children and families. I have designed and produced character concepts for some of Finland’s largest companies in banking, hospitality, tourism and sports education. My work includes long-term collaborations in developing well-known mascots and visual identities for children’s and family audiences, as well as numerous original character designs for brands and educational programs.